Coming soon exists so trailer speculation cannot pose as community craft.
Unlock means:
- Real ratings can land
- Aggregates can form
- Lists and stories can point at live scorecards
Unlock does not mean the movie is “good now.” It means the scoreboard is honest enough to start.
Product event vs hype event
Unlock means real ratings can land and aggregates can form. It does not mean the movie is "good now" — only that the scoreboard is honest enough to start.
What to do on unlock day
Log early if you want, separate lead/supporting cards, and refuse to import trailer feelings into Character Believability.
Journal rule
Stories carry heat. News keeps the rules legible. If your number moved because of discourse instead of a scene, put it back.
Why this lives in News
Stories chase the release-week heat — cast carousels, premiere weather, the performance argument people are already having. News is the rulebook: how to read the five criteria, when to edit, what box office cannot tell you.
If this piece felt useful, pick one performance you rated this month and re-open it with one section above in mind. That is how journal rules become scoreboard literacy instead of lecture notes.
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